Design Brief | Transforming a Sleepy Industrial Site
DESIGN BRIEF | September 2018
IN THE WORKS
White Oak Town Center
White Oak, Maryland
Twenty-two acres along Route 29 between the intersections of Industrial Parkway and Tech Road are primed for a transformation from a sleepy industrial site to ‘White Oak Town Center’ – a vibrant, mixed-use community. Phase 1, encompassing eight acres closest to Route 29, comprises of two buildings – a two-story retail structure along Industrial Parkway and a multifamily apartment building further north featuring ground floor retail including a national grocery chain. Together their programs provide the elemental ingredients necessary for fashioning an engaging, vibrant mixed-use community. The retail has been sized and planned to accommodate the diverse needs of today’s tenants. The residential provides an important captive market that not only benefits from the surrounding retail but provides feet on the ground 24/7. Together this will form the crux of a burgeoning community that seeks to live, work, and play at White Oak.
The 32,000 square foot linear two-story retail building juxtaposes two architectural languages across 250′ of its length. Mostly characterized by repeating masonry bays typical of retail mercantile buildings of the past, it features contemporary additions clad in metal and glass emanating from either end. The rich tapestry of architectural language acquired with this mixture of the old and the new will help make a compelling visual statement befitting an arrival to the project.
The multifamily building with ground floor retail further north is designed to be a beehive of pedestrian activity at the street level with around 40,000 square feet of almost uninterrupted retail. As is customary in retail design, transparency has been maximized as much as possible to provide for an engaging shopping experience. The residential entrance is stepped back at the corner to provide visitors a more contemplative experience. Five levels of residential have been split into two distinctive yet related architecture styles that seek to combine the traditional cadence of residential bays with a clean contemporary aesthetic. Timeless, durable, grounded materials dominate the material selection along the most visible faces. This combined with recessed balconies, projecting bay windows, juliette balconies, water tables and cornices, help provide sufficient visual patterning to create a lively distinctive facade.
Together the architecture for the two buildings aims to create a memorable visual which in time will help establish it as a marker in the landscape as well as a ‘place’ where none exists today and a catalyst for development of future phases. White Oak Town Center is currently under review by the Maryland-National Capital Parks and Planning Commission.
MV+A Role: Graphic Designer
From: Lehigh Valley, PA
Schooling: Northampton County Community College
Joined MV+A: April 2018
Hobbies Outside of Work: Photography
MV+A Role: Bookkeeper/Operations Assistant
From: Charlottesville, VA
Schooling: James Madison University
Joined MV+A: June 2018
Hobbies Outside of Work: Playing beach volleyball, coaching lacrosse, and supporting the DC sports teams