Design Brief | The Evolution of Retail Design
DESIGN BRIEF | May 2019
The Evolution of Retail Design
MV+A started retail design in the 1970’s and has been a part of the dramatic change in the retail environment during the past four decades. Retail has evolved into the core component of many of today’s mixed‑use developments, and MV+A remains an expert in the industry in solving the technical and placemaking challenges to deliver top quality retail. This month our design brief looks at several our retail projects completed in the last decade, along with projects currently under construction and on the boards.
Brandywine Crossing, Brandywine, MD | completed 2008
Brandywine Crossing is a new retail development that provides a sense of identity to Brandywine, MD, along the US 301 corridor in southern Prince George’s County. A sixty‑plus acre development that includes six large‑format anchor retailers, the town center design of the in‑line retail creates a welcoming image for residents. Numerous public plazas, covered arcades, and careful masonry detailing create a real sense of place for the community. Prior to this development, there was a dearth of options for Brandywine residents to shop for groceries and enjoy an evening dining out. The addition of a Costco, Target, and Safeway, along with numerous smaller retail and restaurant venues, solved that problem.
Arlington Ridge Shopping Center, Arlington, VA | completed 2011
An early 1980’s strip shopping center tucked away on South Glebe Road, Arlington Ridge Shopping Center was underutilized and overlooked in its location away from the denser retail centers of Arlington, VA. A dramatic renovation using sustainable, reclaimed redwood and contemporary painted steel details brought this center back to life and created an inviting, pedestrian‑friendly environment. This redesign and rebranding of the shopping center led to new leases for a completely upgraded merchandising mix. Enhanced landscaping and the creation of outdoor seating areas with festive lighting and canopies completely turned this underutilized shopping center into a vibrant neighborhood gathering place.
Travilah Square, Rockville, MD | completed 2018
MV+A worked with Finmarc Management, Inc. to renovate and expand the existing Travilah Square Shopping Center. Already a popular retail destination, the project transformed the three dated in‑line retail buildings with a complete facelift and new façade. The shopping center’s overall plan was enhanced by the replacement of a small office building and fast food establishment with a new retail building that faces the other existing retail buildings, bringing more visibility to them both. The new building includes a Trader Joe’s as the primary tenant.
Spring House Village, Lower Gwynedd Township, PA | completed 2018
MV+A undertook a total redesign and repositioning of Spring House Village Center in Lower Gwynedd Township, PA. The center, now anchored by a Whole Foods Market, consists of six new buildings carefully placed on the rolling hills of the eighteen‑acre site. The architecture reflects the agrarian vernacular of early buildings constructed by the area’s original Quaker settlers, with their influence seen through the generous use of fieldstone veneer, simple sloped roof forms, and minimal, crisp detailing. Long‑time tenants were accommodated during the redevelopment; the popular restaurant, Arpeggio’s BYOB, has been relocated into a purpose‑built building with an outdoor dining terrace overlooking Willow Run. Through this new development, Spring House Village has become an essential gathering place for residents of Lower Gwynedd Township.
Riverdale Park Station, Riverdale Park, MD | phase 2 completed 2018
MV+A designed the master plan of the thirty‑eight‑acre Riverdale Park Station in Prince George’s County, which includes 160,000 square feet of commercial space, including shops, restaurants, a Whole Foods Market, and a Gold’s Gym; 22,000 square feet of offices; and nearly 1,000 residential units. This past year saw the completion of the second phase of retail development, including all of the commercial buildings, which have been extremely successful in terms of leasing and drawing people to not only shop, but live and work in Riverdale Park. Construction continues with the third phase of Riverdale Park Station to increase the residential offerings in the development.
Tysons West Phase III, Vienna, VA | completion 2019
Building on the success of MV+A’s Walmart‑anchored Tysons West project, Tysons West’s phase III provides an interim surface‑parked retail solution with the introduction of new in‑line retail buildings. Conveniently located at the corner of Leesburg Pike and Westwood Center Drive opposite the new Metro station, the location, along with access to a grocery store and a stable office population, positions Tysons West III to be a popular and convenient fast casual dining option for this area. The project consists of four single story retail buildings that combine to add to 22,800 square feet of retail to Tysons West.
Kentlands Market Square, Gaithersburg, MD | completion 2019
Kentlands Market Square, a well‑established community shopping center in the city of Gaithersburg, is undergoing a major façade renovation that reimagines the existing center with updated materials and design. MV+A has worked with the client to create a more pedestrian friendly retail experience, with the help of a wide new Paseo, or outdoor path, cutting through one of the former big box store buildings. The Paseo is a lively outdoor corridor that draws pedestrians from the parking area to the center’s Main Street. Multiple opportunities for outdoor seating with retail facades facing the Paseo have attracted a more animated tenant mix that is sure to become a destination for the community.
MV+A is venturing west next week! Firm Associates Russell Zung, Neville Fernandes, and Brian Szymanski will be attending the International Council of Shopping Center’s (ICSC) RECon 2019 from May 19th‑22nd at the Las Vegas Convention Center in Las Vegas, NV. ICSC RECon is yearly global gathering of developers, owners, brokers, and retailers for retail real estate development.