Design Brief | In the Works: Design Development and Whole Foods Market Stores
When working with Whole Foods Market Stores, MV+A begins by integrating each store concept into the context of the surrounding area. For example, with the Whole Foods Market on P Street, managing principal Jim Voelzke considered the historic car dealerships of the P Street/14th Street corridor for inspiration. The store’s tall vertical windows evoke an open showroom, unlike your typical grocery.
For the current Whole Foods Market on H Street, we researched the cultural groups that have lived in the area, from Irish immigrants to an African American neighborhood, to its current emergence as the newest enclave in DC’s downtown scene. A bright color palette pulls from murals in the area, visually representing diversity, while modern and minimal materials like wood and white subway tile balance the bold design.
The Philadelphia Center City Whole Foods Market leverages a “Philly industrial” aesthetic, taking inspiration from Philadelphia’s Reading Terminal. At 45,000 square feet and a prime location within the Rodin Square building, Philadelphia Center City represents some firsts for Whole Foods Market Stores in the mid-Atlantic region: individual food venues at the front of the store feature local vendors, and the deli area has an open kitchen to create a more transparent relationship between the customer and the “back of the house.”
Staff Profile: Carla Amaya
Carla Amaya, Associate AIA, LEED GA, provides key interior architecture and design support for numerous projects, including the Whole Foods Market Stores at H Street and Philadelphia Center City.
What you wouldn’t know:
I love punk music, and I was on my high school wrestling team.
On travel and design:
I just got back from a trip to Colombia on a Catholic University (my alma mater) build trip. I loved how tribes worked with the earth to make what they live in, and I enjoyed getting to be a part of how much they value nature and live in harmony with their surroundings. I want to carry those concepts into my architecture and design.