Gateway at University Town Center
Gateway at University Town Center is an important retail anchor to one of Prince George’s County’s first mixed-use, transit-oriented developments; a development that has been evolving over the last 50 years. Situated at the corner of East-West Highway and America Boulevard in Hyattsville, it contains a 50,000 square foot street-front Safeway grocery store, as well as almost 30,000 square feet of additional retail on two levels, all connected by rooftop parking.
Images of summer construction at Rodin Square, MV+A’s artful mixed-use project overlooking the Benjamin Franklin Parkway and set for a Fall 2016 completion. See the full project page here.
When working with Whole Foods Market Stores, MV+A begins by integrating each store concept into the context of the surrounding area. For example, with the Whole Foods Market on P Street, managing principal Jim Voelzke considered the historic car dealerships of the P Street/14th Street corridor for inspiration. The store’s tall vertical windows evoke an open showroom, unlike your typical grocery.
For the current Whole Foods Market on H Street, we researched the cultural groups that have lived in the area, from Irish immigrants to an African American neighborhood, to its current emergence as the newest enclave in DC’s downtown scene. A bright color palette pulls from murals in the area, visually representing diversity, while modern and minimal materials like wood and white subway tile balance the bold design.
The Philadelphia Center City Whole Foods Market leverages a “Philly industrial” aesthetic, taking inspiration from Philadelphia’s Reading Terminal. At 45,000 square feet and a prime location within the Rodin Square building, Philadelphia Center City represents some firsts for Whole Foods Market Stores in the mid-Atlantic region: individual food venues at the front of the store feature local vendors, and the deli area has an open kitchen to create a more transparent relationship between the customer and the “back of the house.”
Staff Profile: Carla Amaya
Carla Amaya, Associate AIA, LEED GA, provides key interior architecture and design support for numerous projects, including the Whole Foods Market Stores at H Street and Philadelphia Center City.
What you wouldn’t know:
I love punk music, and I was on my high school wrestling team.
On travel and design:
I just got back from a trip to Colombia on a Catholic University (my alma mater) build trip. I loved how tribes worked with the earth to make what they live in, and I enjoyed getting to be a part of how much they value nature and live in harmony with their surroundings. I want to carry those concepts into my architecture and design.